PhoenixMarketing & Advertising

Rise above the ordinary.

A 360° agency in Cairo. Strategy, creative, production and media, planned by one team and delivered on the street, on screen and on air.

FMCGReal estateRestaurantsFashion retailFinancial servicesManufacturingHealthcareEducation

ATL for reach. BTL for action. Activations for the moment people remember you. One team in one room, from the first brief to the last billboard.

ATL
Above the line
Mass media that builds awareness: TV, radio, outdoor, print.
BTL
Below the line
Targeted, direct work: in-store, events, sampling, direct mail, promotions.
Activation
On the ground
Live brand experiences where people touch, taste and try: roadshows, pop-ups, launches.

Eight ways to be seen

All services
Marketing plan, laptop and notes on a desk during a campaign review

Digital Marketing

Campaigns on Facebook, Instagram, TikTok and Google that bring buyers, not just likes.

  • Channel plan and budget split
  • Ad creatives (static, video, carousel) in Arabic and English
  • Campaign setup, targeting and daily optimisation
About digital marketing
Film reels stacked on a production table

Content Creation

Photos, videos, reels and copy made for your brand, shot in Cairo.

  • Monthly content calendar
  • Photo and video shoots
  • Reels, stories and short-form edits
About content creation
Two team members celebrating a result at a shared desk

Social Media Management

Your pages, posted daily and answered fast, by people who know your business.

  • Page setup and optimisation
  • Daily posting across platforms
  • Community management and inbox replies
About social media management
A stage lit in blue with a full audience at a brand event

Media Production

TV commercials, brand films, product videos and voice-overs, produced end to end.

  • Script and storyboard
  • Casting, locations and permits
  • Shoot with full crew
About media production
A packed audience facing a lit stage

Media Buying

Outdoor, TV, radio, print and digital placements bought at the right price.

  • Media plan with reach estimates
  • Outdoor, TV, radio, print and digital buying
  • Rate negotiation
About media buying
Two designers sketching an identity system on a whiteboard

Branding

Logos, identities and brand guidelines that make a company look like it means it.

  • Positioning and naming
  • Logo and visual identity
  • Brand guidelines
About branding
Pencil sketches of layout ideas in an open notebook

Design

Print, outdoor, packaging, social and web design, on brand and on time.

  • Outdoor and print design
  • Packaging and point-of-sale
  • Social media templates
About design
A strategist mapping a campaign plan with sticky notes while the team listens

Consultation

Marketing strategy, audits and planning for owners who want a clear plan before spending.

  • Marketing audit
  • Positioning and go-to-market plan
  • Quarterly campaign calendar
About consultation
“They treated our launch like it was their own brand. Every promoter knew the pitch, every photo was usable, every report was on time.”
Marketing manager, FMCG brand, Cairo

How a campaign happens

  1. 1

    Brief

    One meeting. Who you want, what you want them to do, what you can spend.

  2. 2

    Plan

    Channels, budget and calendar on one page, with a number attached before we start.

  3. 3

    Street

    We shoot it, print it, post it and stand next to it. Then we report what happened.

Make your brand impossible to miss.

Start with a WhatsApp message. We will ask three questions and come back with a plan.